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Tuesday, January 11, 2005 

Apple - MacWorld Conference

The new $500 iMac looks really cool:

From engadget.com:
10:33am - Things are getting good. “Why doesn’t apple offer a stripped-down Mac that is more affordable?” The Mac mini. About the width of a CD. Slot load combo drive (DVD/CD-R). DVI & VGA out. Ethernet. USB 2.0. Firewire. Runs quietly.
10:35am - Holding it in palm of hand. Looks about a third of the size of the cube. Like you took a slice of the Cube. BYODKM: Bring Your Own Display, Keyboard, and Mouse. It’s about 6” x 6” x 2.5”. Comes with Panther, iLife ‘05. $499 with 1.25GHz G4 processor. 40GB hard drive.
10:36am - Faster version is $599. Available January 22nd. Crowd is going wild.
10:37am - iTunes Music Store. Sold more than 230 million songs. 70 percent market share. Selling 1.25 million songs per day.
10:40am - “As you know we have the iPod and iPod mini.” Sold 4.5 million iPods last quarter. Sold 733,000 in Q4 2003. 500 percent growth. 10 millionth iPod was sold on December 16th. Steve kept it for himself, we’re sure he’ll be ebaying it soon.
10:42am - Over 400 iPod accessories. Talking about iPod and BMW. More car adapters to come: Mercedes, Nissan, Volvo, Scion, Alfa Romeo, Ferrari.
10:44am - Cellphones. Rehashing stuff Motorola announced at CES. Will be Motorola-branded phone, out Spring 2005. No applause.
10:45am - One more thing… iPod market share last year: 31 percent. Flash had 62 percent. “Wannabes” were 7 percent. iPod mini went after high end of the flash market. Now iPod market share is at 65 percent, flash is at 29%, wannabes at 6 percent. “We’d like to go after the remaining 29%.”
10:47am - Attributes of current flash players: AAA battery, tortured UI, very small display, no click wheel. Needed an original idea.
10:48am - Something happened in the iPod market. They discovered a new way to listen to music: shuffle. Basing new flash-based player around shuffle. iPod Shuffle. No display on player. Looks like a little stick. Smaller than most packs of gum. Like an elegant thumb drive. Weighs less than one ounce. Button to play and pause. Volume up and down button. Previous and next song. That’s it. Nothing else.
10:50am - Cap on bottom hides USB 2.0 connector (you can use it as a flash drive!). PC or Mac. Shipping with lanyard. 12 hour rechargeable battery. Integration between device and iTunes. 10:52am - Something called “AutoFill”. Will automatically build a playlist for iPod Shuffle.
10:54am - 512MB = $99. 1GB for $149. No 2GB version. Shipping TODAY from the factory. Accessories, armband, dock, waterproof sports case. Battery extender. Accessories are $29 each.

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