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Monday, May 16, 2005 

Apprentice Prize

Interesting article about how the prize for the Apprentice is some bs...but, we all knew that

What's Second Prize

A reality check on what 'The Apprentice' winners won

May 23 issue - As the winner of the second "Apprentice," Kelly Perdew should be in line for a top job in the Trump organization. But you'd never know that from his office. His desk is in a small, windowless space next to the assistant to Donald Trump's wife, Melania (Perdew has no assistant). The walls are bare, except for a dry-erase board and a U.S. map, stuck with pins marking the distributors he's signed to buy his boss's new line of bottled water, Trump Ice. "This is going to be big," he vows.


That, of course, is the same promise Trump made about the job waiting for the lucky contestant who survives long enough to hear him say, "You're hired.'' (He'll be picking this season's winner on Thursday.) In the series premiere, Trump promised the top prize of a job as president of one of his companies. But spend some time with winners of the first two seasons, and the reality of this reality show becomes clear: the apprentices' $250,000-a-year gigs are less about climbing the corporate ladder, and more about using their "Apprentice" celebrity to promote Trump. Then again, perhaps it should come as no surprise that Trump may have engaged in a bit of overselling (or "truthful hyperbole'' as he's called it). "It's a little bit too much to ask someone to be the president of a $800 million building when they haven't had that kind of experience,'' he says.


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The Blog

    My blog full of random crap.
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