Google Rules Pt 50
Google's home page is about to get a face-lift.
In what appears to be a broadside aimed at MyYahoo, Google rolled out a new feature on Thursday that lets people set up a personalized Google home page.
The feature, which has not yet been named, lets people with Gmail and other Google accounts create a home page with different modules that they can drag and drop across their page, giving them one place to go for e-mail, headlines, weather reports, maps, movie schedules and, of course, Web search.
Google officials presented the introduction as another step in the company’s efforts to tie its products more closely together. During a question-and-answer session with reporters, CEO Eric Schmidt said the product was not conceived as a direct answer to MyYahoo or to compete with an existing offering already in the market.
Google will start by offering content from the BBC, the New York Times, Slashdot, Wired, the Quote of the Day and the Word of the Day. The company also plans to let users add syndicated Web content from news sites and blogs via RSS, or really simple syndication, technology, said Marissa Mayer, who directs consumer Web products for Google.