Tiny House
I've got work to do so I'm prolly not posting today, so here's the first semi interesting thing I could find:
The Best Ad On Television
The brilliance of "Tiny House"
But before I delve into the strategy behind Geico's wall-to-wall advertising, I wanted to take a moment to recognize the brilliance of "Tiny House." This ad is a dead-on parody of those high-concept reality-show teaser clips. It's got the absurd setup, the moments of peaking tension (in theory plucked from many months of filming), the familiar security-camera angles and night-vision lenses, and the doom-saying announcer. "The marriage was built to last. But the house was built too small!"
Slate.com has such quality articles...
The Best Ad On Television
The brilliance of "Tiny House"
But before I delve into the strategy behind Geico's wall-to-wall advertising, I wanted to take a moment to recognize the brilliance of "Tiny House." This ad is a dead-on parody of those high-concept reality-show teaser clips. It's got the absurd setup, the moments of peaking tension (in theory plucked from many months of filming), the familiar security-camera angles and night-vision lenses, and the doom-saying announcer. "The marriage was built to last. But the house was built too small!"
Slate.com has such quality articles...
