In case you didn't see this in the Post or on other news sites,
www.washingtonpost.com is going to have two different versions of its homepage. I think this is a pretty good idea.
Post Site Splits Into Local, Global Pages Washingtonpost.com on Wednesday night launched separate home pages -- one for the local audience, and one for national and international users -- as part of an effort to make the paper more relevant to readers and advertisers.
The home page will feature a different mix of stories depending on the Zip code readers submit when they register at the site.
About 80 percent of the 8.5 million unique visitors to the site each month are from outside the Washington area, said Tim Ruder, vice president of marketing for Washingtonpost.Newsweek Interactive. He added that local readers return to the site more frequently and linger longer.
Both versions carry much of the same content. But yesterday morning, for example, local users were greeted by a lead photo of a Washington area graffiti artist called Borf and a story about local transit security. By contrast, out-of-towners saw a lead photo of Israeli border police in the Gaza Strip and a story about the London bombings.
Local version for me.
