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Monday, January 17, 2005 

Blitz: Playmakers

From Dan Adams:

Midway Tackles Mature-Themed Football
Blitz: Playmakers features levels of insanity not seen in licensed products.

- Midway Games Inc. (NYSE: MWY), a leading interactive entertainment software publisher and developer, announced today the development of Blitz: Playmakers, a new, unlicensed videogame exposing the harsh realism and troubling, behind-the-scenes stories of a fictional professional football league. Blitz: Playmakers has been in development at Midway's Chicago studio for the past year in collaboration with a writer from ESPN's controversial "Playmakers" TV series. Blitz: Playmakers goes behind the glitz and glamour of the game through a revolutionary campaign mode that explores the on-field violence, off-field fallout and front-office politics of professional football. Blitz: Playmakers is scheduled for release in the fourth quarter of 2005 on multiple videogame console platforms. "Midway's Chicago studio has laid the foundation over the past year for what is the ultimate alternative to watered down NFL sanctioned football games," said Steve Allison, chief marketing officer of Midway. "No longer bound to the NFL license, there will be no league restrictions on content and gamers will finally experience what makes playing a football videogame really fun: off-field controversies, dirty hits, excessive celebrations and much more. Blitz: Playmakers buyers will be assured of one thing - our game will include all the gameplay and fun the NFL won't allow."

The Blog

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