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Monday, August 15, 2005 


AOL to Launch New Storefront for Mobile Users

America Online will try to heighten its appeal to users of mobile devices with its planned launch today of a Web storefront for mobile wares and of a revamped mobile version of the AOL.com portal.

AOL's storefront for mobile services, phones, and accessories, called AOLMobile.com, has been available in public beta for several weeks, and its full-featured version will debut today, an AOL spokeswoman said.

AOLMobile.com, which is meant to be accessed from a regular PC-based browser and not from a mobile device, will feature promotions and discounts as well as showcasing the latest mobile wares.

Visitors to AOLMobile.com will also be able to customize the information they see on the site. For example, a user will be able to configure the site to show him the products and services that his existing mobile device and service plan support, or, more broadly, the service plan and device options available in his geographic area, the spokeswoman said. AOLMobile.com is for U.S. users only.

A feature that will be launched later this year, called Account Management, will allow users to check their mobile usage and pay their mobile service bills using the AOL Bill Pay service.


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